Every single one of us is a brand; whether or not you want to be. A personal brand is how we market ourselves to each other. The important thing is to be aware of the personal brand called you.
- The personal brand is not just for celebrities.
- How you perceive yourself is how others will perceive you. Don’t fall victim to the looking glass self.
- Create a self-package involving an appearance and knowledge.
- Be yourself.
- Invest in yourself. Take advantage of social media. Create and update your Twitter, Facebook, Blog, and LinkedIn accounts. Employers and clients look at these. People want to know who you are and what you’re all about.
- Network. Anywhere you go where there are people, there is an opportunity to network. I would not have gotten my internship if I wasn’t networking at my job.
- Establish a goal and take steps to succeed it.
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