Maverick is located on 37 Madison Avenue in Toronto, Ontario. Their headquarters are quite unique, to that of any other public relations agency. Maverick is operated out of an old heritage house. It was one of the first houses built in the area, so it set the design for the neighborhood. The house was built back in the year 1891. However, Maverick has only been in that house since 2003.
Maverick deals with various types of clients, some including: Clearasil, Veet, American Standard, PetSafe and Little Caesars. They pride themselves on their credibility and creativity. As a public relations agency, their major roles are :
- stakeholders relations
- media training
- media relations
- crisis communications management
- web development
- social media training
- blogger/influencer relations
- social media marketing strategy
- content strategy and development
- media planning
- speechwriting and presentation training
- brand strategy and management
- annual report productions
- executive profiling
- message development
- investor relations
- experimental event management
- C.S.R. (Corporate Social Responsibility) and sustainability
- creative services
- video productions. .
Maverick's Digital Team stood out to me during our visit. Their presentation really reignited with me and the professionals seemed to really enjoy their job. As part of the Maverick digital team, they told us that their responsibilities include developing social media strategies, researching how to reach audiences, analytics, planning and execution of social media plans and posting sponsorship posts. To aid in their daily duties, the digital team utilizes many organizational platforms. They emphasized their usage of Sprout Social for social media post scheduling and Crowd Booster to monitor hashtags, as well as, times to post particular content to reach a particular audience.
The team at Maverick was very welcoming and taught us a lot about what it is like to work in an agency environment. We are very thankful for their time and knowledge that they shared with us. It is amazing that Mohawk College allows for these types of opportunities weekly, to really teach its students that their skills being taught are truly valuable in the working world.
Thank you for reading.