As a part of the Program Planning course in the Public Relations Graduate Certificate Program, students are asked to complete a communications audit for one of the public relations clients. Clients work with the Agency at Mohawk College to collaborate with students, providing them with valuable experience in the industry. Client work also provides students with industry connections which are advantageous after graduation.
The communications audit is the first client project of the semester! A communications audit is a detailed review of an organization’s communications activities, including how said organization communicates with their various audiences. Students can meet with their client to discuss project specifications and what is expected from both the client and the group of students.
The Agency at Mohawk College is a great space to both collaborate with group members and hold meetings with clients. Located in the McKeil School of Business, the Agency consists of a large communal space along with several private breakout rooms.
As a part of the communications audit, students were given six hours of class time to meet in the Agency and work together to complete the assignment. It is valuable time that can be used to bounce ideas off each other, ensuring everyone in the group is on the same page and understands the assignment parameters. Team time in the Agency also allows students to brainstorm together, ensuring that their final product is the best that it can be. They can distribute the work and discuss what needs to be completed before the assignment deadline. Team time is also great because it allows PR students to collaborate on assignments without having to work around busy schedules and arrange a time to get together outside of class. While working in the Agency, students can also discuss ongoing assignments with the PR professors. They are given the chance to ask any questions they may have and can ensure they are steering the project in the right direction.
Team time and access to the Agency are valuable components of the public relations program at Mohawk College. The Agency also emulates what a workspace in the PR industry might look like, further acclimating students to potential work environments. As a student in the program, I have enjoyed my time in the Agency so far and am looking forward to more client work in the future!
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