Brenda's visit with
our PR class was one of the first major attention-grabbing events I've
experienced at Mohawk. Hearing first-hand from someone who has explored so many corners of the field
was eye-opening and continued to spark my interest in public relations.
She spoke with a
confidence that could only come with experience. Part of that experience was
her ongoing presence in the Canadian Public Relations Society. Between the CPRS
and the IABC, I've come to understand that these are the two prominent public
relations associations to keep an eye on. Brenda thoroughly explained
the benefits to joining the CPRS not only on a personal level, but on a level
that benefits the public relations field in general.
I was delighted to learn that the CPRS is, in part, a
voluntary membership organization. As I intend to volunteer with either the
CPRS or the IABC in the future, this was a helpful bit of information. What
excited me most were the networking opportunities Brenda explained were
available through the CPRS. As an organization brimming with public relations
professionals, I became eager to meet-and-greet with people who I could
potentially work with one day.
As her presentation took place relatively early in the
semester, many of us (myself included) were still scratching our heads over
which public sectors are ideal for pursuing a career in public relations.
Although my answer to that question is still not entirely concrete, Brenda’s
insight cleared-up a great deal of the self-inflicted confusion I found myself
in. She explained that the healthcare sector is currently prominent in public
relations. As a fresh student ready to dive-in to the PR world, any opportunity
is a good opportunity.
Not only did Brenda elaborate on which public sectors are
most ideal for public relations, she indirectly told us that public relations
is truly everywhere. While some sectors may have a greater demand, almost every
corporation, association and organization is in need of some kind of public
relations. If they intend to connect with the public, they had best hit the PR
gym and do a few laps. The variety of opportunities she spoke of generated a
great deal of interest and re-assured me that public relations is a career
field I can have confidence in.
I’m grateful for the opportunity to speak with Brenda and look
forward to meeting with her again in the future.
Brandon
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