With the top-rated education and
real-world driven program content, balancing an added internship during the
school year is an accepted fate for all 2012 PR grad students. Will I get one
first semester or second? Will it be paid? Is it the coolest one I can find? Am
I limiting myself by committing too soon? Will anyone even want me to be their
intern? It is these questions that race through every one of us until we secure
our fate and say goodbye to our extra days of weekend we’ve previously used to
catch up schoolwork…and maybe a bit of sleep.
Luckily, I managed to rope an
internship fairly early and am now the ‘Friday’ intern at a small, yet modest
PR agency. With that I was thrown into the world of tradeshow PR at the hype of
its season. There was a fast learning curve that was thankfully cushioned by
the aligning course work we had to complete.
Below lists all of the cool jobs I’ve got to work on during my exposure
to the PR Trade Show world and shows the
real life experience I’ve had that I learned how to properly execute from
classwork this year:
The Hamilton Home Show, Hamilton ON.
·
Counting down the center stage chefs and
relaying their message through a microphone
·
Writing messages about the featured chefs,
promoting their businesses
·
Assisted with organizing radio-cut ins and media
training vendors
·
Ate lots of delicious foods
The Everything to Do with Sex Show, Toronto ON.
·
Greeting press and ensuring they have access to
the show as well as any interviews they want
·
Following up on whether the press that attended
covered the event
·
Emailing back any press that need press passes
on the day of
·
Monitoring any coverage online
The Season’s Christmas Show, Mississauga ON.
·
Emailing the media list on setting up any
interviews for the show
·
Researching contacts for the media list
·
Putting press on the media press pass list for
the day of
The internship experience has
shown to me that despite the fact you will sit in the same seat for almost nine
hours every day at school, there is a real world out there that needs those
skills you learn. Thus the program gives you an opportunity to see if you
really want to do PR every day for the rest of your life, or to figure out
exactly what stream you want to take in the industry like Trade Shows. Although
not much, seeing the classwork used in real world situations and in action is a
cool thing to see from start to finish. It helps with the sometimes
overwhelming work you subject yourself to in the program, and justifies that
you indeed are taking the right steps into the PR world.
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