Due to
the differences between Chinese educational system and Canadian system, I didn't expect much of college study here. I chose the program after reviewing the
courses details online. But who knows what will happen in reality. I was not
sure whether I should transfer to another program after I got here.
After
the second week of classes, I changed my mind. The courses, as described, are
very practical and useful. Tim Tuck, our major professor, worked hard on
leading us to the professional industry. This seldom happens in China. Though Chinese
professors may help students in finding practicing opportunities, they have
bias in students.
I could
never say whether this program is good. Being an international student who
wants to study public relations skills, I felt it helpful. Sometimes, some of
my classmates may complain about “stupid contents” in our classes. I think it’s
because they lack of knowledge of the daily work of public relations industry.
I got
to know public relation in my third year in university. One of my professors
worked in BBC and PR agencies before. She led us into an amazing world of media
and crisis management. After one year’s search of how the work is in a PR
agency, I gave up. I didn’t want a lifestyle in Chinese PR agencies. So I
became a translator in my cousin’s company. Soon I joined the marketing department
and felt myself useless. After being a freelance for one year, I realized what
I need.
Before
I chose this program, my cousins warned me of the hard competition with local
students. No matter how, the language barrier is holding my writing skill back.
My poor vocabulary makes it worse.
Though
writing is one of the most important parts of public relations, it’s not the
only thing. Long ago, I read an article. It said that most of CEOs have two
types of background. One is marketing, the other is financing. Public
relations, in my opinion, is combination of marketing and communication. Any
business is based on selling. Good sells always requires high awareness and good
reputation in the society—which belongs to the goal of public relations.
Compared
with traditional public relations skills, online public relations skills are
taught less in this semester. Though the basic principles are universal, the techniques
might be different. Field placement makes up for the regret. I became an intern
in a counseling company in the third month I came here. I learned a lot of
webmaster tools which may help in data analysis in this field. I remembered my
wandering when my professor responded to my purpose of website work in future.
But now I never doubt whether the public relations knowledge may help in
website construction. Building websites are for sells as well. When it sells,
it needs public relations knowledge and skills.
To conclude,
I felt really lucky to come here. I never believe in gifted luck. Luck comes
from hard work. My luck of improving my writing skills and finding a suitable
field placement comes from two person’s effort. At first, I know what I want.
Then, Professor Tim Tuck worked hard to find various opportunities for us.
In this
program, not only can you learn practical skills, you will also get to know
various positions in the field. It saves our energy in wandering on what our
future is.
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