Victoria Secret has set out a search to find the next
Victoria Secret Runway model and they are using the public to help cast the
final vote. They are giving the public an opportunity to cast their vote by
choosing the winner in an interactive online video and voting process. CBS.com
will launch weekly webisodes featuring footage from the live casting and Angel
Boot Camp. The public will be able to vote on which contestants will advance to
the next round and will ultimately choose the winner. Voters are encouraged to
create an interactive and innovative online video to voice their opinion on which
model they think should win the contest. They submit it to VSAllAccess.com
where a panel of judges decides which video is the best. This website also
offers exclusive information for all things Victoria’s Secret featuring
coverage of the world famous supermodels, behind-the-scenes at photo shoots, special
events and more. This gets people involved, uses viral media effectively and
helps to build strong relationships with the public and Victoria Secret as a
brand.
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