We started our fundraising
journey early on a Thursday morning. Rob
had invited a few charities to present their case to us. The presentations
included the activities that each organization was involved in and highlighted
areas where we would be able to help. After a brief question and answer period,
my group huddled together (it was pretty cold) and decided to go with United Way. It is an amazing not for profit organization that helps fund an
extensive network of charities within the community. We brainstormed ideas with
fury and excitedly started our expedition into the world of FUN(draising).
Our gorgeous poster
We
wanted to keep it simple; donate a $1 or a canned good and have a chance to win
prizes including an 18-hole golf package! Plus, that dollar will get your name
on the Wall of Change. The fundraising
plan was minimalist but encompassed inexpensive ideas that everyone could
relate to, namely, free candy.
And of course, who wouldn’t want their name on a ketchup
bottle or even a cookie! Apparently, most people actually. It was not only hard
to captures people’s attention, but no one seemed interested in our Wall of
Change! KETCHUP?! COOKIES?! PEANUT BUTTER?! How could you not love these beloved
food related items.
Can you see our pillar of change starting to form? You might have to squint just a little.
However, as time went on and our deadline grew closer, we
were more comfortable approaching people to get as much change as we could. By the end of the second day our wall of change had grown from a pillar to a
proper wall!
Behold! The Wall of Change!
By the end of our fundraising efforts, we all decided that
fundraising was not our envisioned job outcome. It is so hard to solicit money
from people, especially when everyone only ever has debit, and the funds they
do have are going to specific causes that have personally touched them. Keep in mind that United Way does great
things for its community. The biggest issue that needs to be overcome is
creating that awareness to the public. Giving to United Way is like giving
to every charity within your own community. Your money is funneled to the
places that need it the most. So the next time you see a United Way fundraiser,
try to donate. You never know, you might need one of the countless services it supports
one day.
It was interesting to read your post on what you and your group learned from the fundraising project! I also found it to be a valuable assignment that I learned a lot from and am grateful for the experience. Similar to you all, I also realized that fundraising is not the best fit for myself job wise. It is a very challenging industry! I thought you all did a wonderful job with your event for the United Way :)
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