Media relations and business start ups

Media Relations has the unique ability to create a positive impact on many facets of commerce. The Public Relations program at Mohawk College provides the knowledge necessary for business communications. Not only is PR important for established companies, it is even more vital to create a strategic media relations plan for a new business. The PR program prepares you to become a practitioner and also provides perspective to successful business planning.

 

A new business usually comes with risk. It is in the best interest of the proprietor to protect their investment and aid in the success of their company. A proactive way to ensure success is to add a strategic media relations plan to your new business checklist. As a new business, you are unknown to the public, your business lacks a reputation and any clout within the community. One of the most important things you can do for your new company is to create relationships with stakeholders and the media. It is crucial to nurture these relationships built on trust so that in times of crisis, you know your business will have a fighting chance.

 

Media is everywhere. The public and stakeholders have access to information about your company via the internet and blogospheres that you, as the business owner, may not even know about . By developing a diverse proactive media relations plan, a private business owner has the opportunity to control communication with its publics and stakeholders first hand. After all, If you're not talking about your company, someone else will be and it may not be communication you approve of. The least you can do is provide a platform for discussion on your own terms. Through the use of social media, media releases, mail outs, and developing a plan to work with marketing and advertising, your business will have what it takes to succeed. By creating transparency through open two-way communication, a new business can begin to build trust and credibility that will last throughout the years to come.

PR teaches that creating positive relationships with your publics, including media, is one of the best ways to secure a reputation. Taking the time to represent your new company and be forthcoming in two-communication will aid in the success of your service or product and provide the support it needs to thrive.  Whether life takes you into corporate PR, not-for-profit organizations or aiding in new business startups, the PR program at Mohawk provides the skills for a successful career.