I think it’s safe to say that all
thirty-five Mohawk Public Relations students that attended Citizen on November
5, 2014 were more than impressed by the unique, bright, open concept
architecture we walked into. I think it’s also safe to say that at least ninety
percent of us had to fight the urge to play with the super-sized barrel of
monkeys that hung from the roof. Alas,
we were there for a professional, informational tour and that is exactly what
we received.
Karla introduced herself as the In-house
Talent Manager at Vision 7, which is the holding company of Cosette, Dare,
Jungle Media and Citizen Optimum led by Chairman and CEO Claude Lessard. All of these companies can be found in a beautiful
brick building situated in the cozy Liberty Village neighbourhood only a stone
throw away from the Exhibition train stop- making it extremely convenient for
commuters.
Working in a collaborative space, Citizen
has the ability to access the various services within their location. With all
of the resources necessary to achieve maximum results available within a common
office space, Citizen was able to achieve a reputation as Canadian Agency of
the Year by The Holmes Report, a global standard bearer for the public
relations industry. The agency received the award after a major re-brand and
re-launch and incorporates the growth of the agency, their breadth, increased
revenue and client satisfaction and retention.
Citizen is a Public Relations agency that understands
the audiences of their clients as citizens first. For more than twenty-five years, they have
considered how citizens interact, learn, share and get inspired. The services
provided by the agency include but are not limited to public relations, social
media and digital content, merchandising, marketing, public affairs and
corporate communications.
With a group of our size it was a little challenging to move through Citizen without being disruptive to the wonderful world of communications that was happening all around us. Sharing the personal bubbles of people we've known for a couple short months would generally be an awkward experience for everyone, but as a group we experienced a real taste of agency life that day, had a fire inside of us set ablaze and that's something as aspiring public relations practitioners we will never lose.
Thank you Citizen!
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