PR Stories @ Mohawk College

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Posted by PR@Mohawk on December 02, 2014

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Printing, Paper and Presses: Our Class Field Trip to RR Donnelly

Get your message out! Social media and internet campaigns and promotions can only do so much. Printing is an integral part of Public Relations. Many different portions of a PR campaign involve the use of some printed material. To create these materials, many companies turn to large-scale professional printing houses like RR Donnelly. As we have learned in our classes, Public Relations relies on many forms of printed materials, whether it be full information booklets, to small key tags. These kinds of printed materials can make or break a PR campaign depending on which audience you are addressing. Two weeks ago our Public Relations class had the opportunity to visit RR Donnelly, Toronto.We were able to see the printing process firsthand, from pre-printing all the way to the finished product. According to our tour guide Dean, RR Donnelly claims to be the largest printing company on the planet, and their goal is to serve all of the Fortune 500 companies. A diagram of t...

PR? HR? Close enough.

If you aren’t business savvy like I was at the beginning of this semester, you might get terms like PR and HR confused. Despite the similarities in sound, the two professions are quite different, but do work together to make a company function smoothly. To explain the differences and similarities between the two, I will be comparing my experience and knowledge with public relations with my sister’s input on her profession in human resources. To begin, the two professions do share a fair bit of similarities. For example, the education for both public relations and human resources is postgraduate programs, meaning that applicants must have already graduated a post secondary establishment with either a degree or a diploma. In addition, both human resources and public relations are team-based professions. Public relations work is rarely done solo, as multiple people are needed to run campaigns and meet deadlines - and that’s not to even mentioning that public relations really acts ...

Une visite à l'Agence - A tour to the Agency

Hello guys! As the name of my blog goes - PR with Zeus, I am guessing you can tell that I am Zeus, or as my Dad named me, Justus. Also currently studying public relations - Corporate Communications in Mohawk College, hence, my interest in the discussion of PR. Welcome to a new episode of PR with Zeus. While lectures in class helps with defining and explaining certain things about PR, a little observation could go a mile. And like my father always say, "Observation is one of the best teachers," in this light, on the 1st of November, my entire colleagues in school, myself and our lecturer, Mr. Tim Tuck took a tour to three PR agencies - Birchall and Associates Inc, National Public Relations, and Maverick PR, accordingly. How was the experience? In one word - ENLIGHTENING. My best experience during the whole trip was at National. There were lots of young adult like you and I doing the PR work, and it was one of the motivational factors for me. What did I learn? ...

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