The Role of Mobile Social Media in Public Relations

Society has never had more information or tools at their fingertips than today. With the advancements seen in smartphones and their numerous apps, staying connected has never been easier. With all this information at our fingertips, you'd think we'd be up to date on everything happening around us, however this is often not the case. Much of our time is spent texting, finding the perfect filter on instagram, and online shopping. Entering the PR program at Mohawk however, opened my eyes to just helpful my IPhone's mobile technology can be. Here are the top uses for mobile social media in aiding your public relations objectives.

First of all, with apps such as LinkedIn, PR professionals are able to build their professional portfolios on the go in order to draw attention to their skills, market themselves, and build their network. Additionally, the app allows you to get alerts when someone views your profile or requests a connection with you. By utilizing this tool on the go you can stay up to date and not miss job opportunities that may come your way.

Additionally, utilizing news apps on your mobile phone allows you to stay in the know with current events up to the minute. With the use of push notifications, top news stories are sent directly to your phone so you don't miss a minute and are prepared to create a plan of attack should it be necessary. 

Many blogging websites such as blogger offer users the option to download their mobile app which allows bloggers to be productive in their free time during a commute for example. This also allows bloggers to keep their blogs up to date down to the minute something news worthy occurs.
In conclusion, through the use of these mobile apps as well as many others such as twitter, facebook, email, texting, and much more; PR professionals are able to always stay in touch with their professional networks as well as the world. By utilizing the information almost everyone has at their disposal, we can stay ahead of the game and always been knowledgeable, prepared, and connected.

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