What is a theme anyways? I think the best way to understand what a theme is, is to remember that theme and slogan go hand in hand. This is a punchy, short phrase that is consistent across different media. Consumers see the theme (or slogan) and immediately know the company.
Let's play a game. Below are a list of different company themes. Do you know the company?
Let's play a game. Below are a list of different company themes. Do you know the company?
"Just do it"
"Impossible is Nothing"
"I'm lovin' it"
"Reassuringly Expensive"
"The Ultimate Driving Machine"
"Because I'm worth it"
"The Best A Man Can Get"
"Always Coca-Cola"
How'd you do?
5 tips to create a great company theme:
Keep is simple and short!
- You want people to remember it and to use it across a variety of platforms. People remember short!
Take it for a test drive!
- Ask for opinions. See what people like.
Know your audience!
- What will the people you are targeting respond to?
- What is your organization about and why do consumers buy?
- Know your audience so that you can sweep them up with your slogan.
Be consistent!
- This catchy phrase will be going across multiple platforms and medias.
- Be sure to use your theme regularly and make sure that you are not always altering it.
- Keep the words the same.
Make it something to remember!
- This is something you want people to remember.
- You want to be able to use it without your organization's name and for people to know who you are.
- Be creative but not trendy. You want to keep this timeless.
Your theme (or slogan) is an important part of your organization's identity. Keep these steps in mind and you are sure to be memorable!
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