The Benefits of Blogging

Blogging as a form of PR is becoming increasingly popular. That being said, having a space to blog on does not have to be just for the personal, it is beneficial to organizations as well. Companies can reach their audience on a whole new platform by providing updated content and allowing communications to be a two-way street. Here are some tips, benefits, and things to remember about blogging when it comes to either a personal or professional one:  

Tips:

• Do not assume your audience knows every detail of what you are posting about
• Just because it is an typically an informal setting, that does not mean grammar and spelling should be ignored
• If you can, try and narrow down and know your target audience
• Who would be interested in your message?
• Use other sites to promote your blog
• Try not to make post too long
• People may not want to read it otherwise
• Make your site mobile friendly
• Welcome comments
• Set up a schedule/calendar of when to post so you do not fall behind
• Include external sources to strengthen your post
• I.e. images, GIFS, videos, links, etc.

Benefits:

• Blogging is a direct and more personal link to your audience
• Gives the appearance to you or your organization as more approachable  
• Blogging serves as an added communications channel to control your message
• Posts can help shape the brand of your business or yourself
• Your site can be tailored and stylized to how you see fit
• Welcoming comments shows that your organization is encouraging conversation rather than just spreading information

Things to Remember:

• Because of the informal nature of a blog, it can be a challenge for some individuals or businesses to keep up with – having a mentality that it is okay to put of posts
• Posts can be timely in writing if you fall behind which is why you should update frequently
• Your audience expects frequent updates
• If you are failing to do so, you may lose readers
•  Blogs require attention and maintenance. It is not something you can neglect to look at
• If you are new you are starting with a blank canvas. A following may be slow at first but it will grow if you put the right time and effort into it 

Check out this article for further benefits of blogging for business: https://blog.hubspot.com/marketing/the-benefits-of-business-blogging-ht