Whenever I
tell anyone that I am in school for public relations they don’t know what it
is, once I begin to explain to them further what it is and some of the tasks
that are involved they always follow up with but what can you do with that? This
is a funny question I have been asked multiple times since September when I started
my post graduate degree. The answer to the question – at least the one I give
does not satisfy anyone’s question further, simply because I say the possibilities
are endless.
I was
exposed to public relations in my time in University, our professor was a
former PR pro that would share his many stories about what it was like to work in
the industry. Granted his job was more glamorous since he did work for Toronto
Raptors and Maple Leafs, so his stories were more exciting than the average PR
story. It was clear from the start that not one day is the same, it’s not like
your typical 9 to 5 job where you input data all day and look forward to lunch
to catch a break from the mundane task.
If you are the type of person that gets
bored easily, this is the job for you since it won’t have you doing the same
tasks day to day. One day you can be working with marketing over branding strategies,
the next day working with your team to plan a fundraiser, developing employee
newsletters or even working on a crisis when a disgruntled employee tweeted out
in anger for the company. Even job titles can vary from relations specialist, PR
specialist, communications specialist, media relations, etc.
Not only are
the tasks that you do diverse but the industry in which you work for can be
anything! PR is all about managing an image and building a relationship with
the public, this means that every company uses/needs some form of PR. Jobs can
be found in all 3 major sectors, from not-for-profit, business and government. This
is where you get to align the profession with your passion, interests or major;
this allows you to really build upon the skills you acquired in university and
work within an area that you feel passionate about.
I think
this is what is confusing for some people to grasp when you explain to them you
are in public relations, the fact that your options are limitless and they want
a clear defined in the box answer. This is why PR is one of the best jobs out
there today, it’s a growing industry that is never solid, always fluid,
changing and adapting to the times. What you do today is not what you will be
doing a year from now.
I can tell
you right now, I have no idea what to do yet career wise with where I want to
start, which industry or company. But I know that PR was the right choice since
it will allow me the flexibility to do many different things in the span of my
hopefully long career in public relations. I can’t wait to graduate and hit the
ground running looking for unique opportunities that come my way.
Thanks for this. I really like what you've posted here and wish you the best of luck with this blog and thanks for sharing. Not for Profit Specialist Communications
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