Last week, my fellow classmates and I headed to Toronto
for our agency field trip. We had three stops on our tour, visiting three
different public relations agencies. All the agencies we visited provided a lot
of information and unique perspectives of what work in the field may look like.
One agency stood out to me and impressed me the most out of all. That agency
was National Public Relations on Front Street in Downtown Toronto.
First of all, WOW – what a beautiful office and view
National PR has! With magnificent views of the Rogers Centre, CN Tower, Lake
Ontario and surrounding buildings, how could one not want to work there? The
office had such a nice and inviting feel that made me excited to one day work
in a place like National. After everyone got settled into the boardroom, we
were introduced to the representatives that were going to share with us what
National Public Relations does and give us a glimpse into their positions, as
well.
It was interesting to see that the four representatives
that talked to us came from somewhat different educational backgrounds and
interests to one another, but all ended up together working in public relations
at National. Their jobs varied from Coordinator of Corporate and Public Affairs
to Marketing Associate. One unique part of their presentation was having them
detail what a typical day on the job for them at National looks like. They each
provided a screenshot of a particular day’s schedule and everything they have
booked. Some of those tasks range from coffee and emails to meetings with a
client and/or partner. We learned that each day is different, with some days
being good and other days being not so good. Nonetheless, they all agreed that
they enjoy their jobs and the kinds of exciting work and tasks that are handed
to them!
I really enjoyed our class agency field trip. It provided
an inside look at what various jobs in public relations look like and what some
of us in the class may get up to in the near future. I believe it is extremely
important to do as much research as you can on something you plan on spending a
big chunk of your life doing to ensure that it is the right decision. This
field trip certainly provided me with the necessary information I need to move
forward with a career in public relations!
Cheers,
Jennifer
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