Recapping our 'Brandstorming' Session in the Agency:
On November 15th as apart of our PR Writing class, each student was placed into a group of 4 or 5, with each group given the task of coming up with a seemingly plausible or absolutely ludicrous product or new brand idea. In addition to "inventing" a new product, each team member was asked to come up with 10 names for their purposed product or brand, with the ultimate goal of narrowing down the 40 or 50 total names, to the top three names deemed the most catchy, marketable, or well-fitting of the product.
For example my group of 4 students bounced around a few logical, but in total honesty, completely boring and lacklustre ideas before landing on what we believed would shake up our class in the eventual presentations!
Our big idea: A toaster with the capabilities of transporting your toast back in time, ensuring an error free experience and guaranteeing the users' perfect piece of toast every time!
Now although this may seem like a silly class exercise, I found this particular afternoon in the agency to be an extremely well-fitting microcosm of my entire experience in the public relations-corporate communications program thus far.
It was fun, challenged us to think outside of the box, emphasized the importance of collaboration, and most of all provided us with an educational experience with very real-world applications.
To sum it all up:
This assignment was a great example of what program coordinator Tim Tuck often mentions in class: being the notion that "We have fun, but we also get our work done."
Through combining fun, unique and educational experiences, each assignment has provided me great joy in partaking in, and is something I look forward to continuing come second semester!
Bonus Fact!
To top off the already fun afternoon of learning, each student received a free agency t-shirt to take home!
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