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In a world where everyone has the potential to be an influencer, the
journey from a novice creator to a seasoned professional is paved with
valuable insights. Recently, in a dynamic influencer panel at Mohawk
College's Public Relations class, digital creator Angie Campanelli and
TV lifestyle expert Afiya Francisco shared their experiences and
expertise in the realms of lifestyle, travel, wellness, and mindset.
Both influencers, hailing from different backgrounds, shed light on the
evolution of the industry, the changing dynamics between TV and social
media influencers, and the indispensable role of adaptability in this
ever-shifting landscape.
Angie Campanelli, a seasoned digital creator, emphasized the
transformative power of technology in enabling anyone to produce
content. Reflecting on her journey, she highlighted her transition from a
background in public relations in the fashion industry to becoming a
lifestyle partner for global brands. Both influencers stressed the
significance of interpersonal relationships in an industry that's
constantly on the move.
Afiya Francisco, known for her expertise in fashion and lifestyle,
shared her preferred method of contact for brand pitches – email. While
she values professionalism, she acknowledges the effectiveness of direct
messages through social media. Angie added insights on the importance
of contacting brand management when influencers specify it in their
bios. Efficiency, brevity, and clarity were key takeaways, with Afiya
emphasizing the format of the document and Angie highlighting the need
for concise emails that captures key messages and key information like budget.
Afiya provided a fascinating perspective on the income disparity between
TV and social media influencers. Angie discussed her involvement in
breakfast shows and the national level impact of TV. She emphasized the importance of traditional media in the influencer industry, noting
that while social media numbers matter, true success is determined by
client satisfaction. Both influencers agreed on the significance of
contracts and fostering strong relationships with brands.
The influencers underscored the ever-changing nature of the industry,
emphasizing the need for constant adaptation. Afiya, with affiliations
across TV, TikTok, and Instagram, highlighted the importance of
learning, unlearning, and relearning. They concurred on the critical
role of key messages in communication, stressing that the ability to
evolve is a key component of sustained success.
As we delve into the intriguing world of influencers, the insights
shared by Angie Campanelli and Afiya Francisco serve as a compass for
aspiring creators and industry enthusiasts. From the art of pitching to
the nuanced differences between TV and social media influence, their
wisdom resonates with the importance of adaptability, relationship
building, and staying true to the essence of being a creator in this
ever-evolving landscape. In an industry where change is constant, their
advice to "learn, unlearn, and relearn" becomes a guiding principle for
those navigating the dynamic world of digital influence.
Reach out and connect with them on Instagram. Share your thoughts, questions, or simply say hello!
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