What is Social Media?
It can be defined as a tool that connects individuals, groups, places, and concepts through interactive applications, e-communications, and technologies
that enhances participation and sharing of knowledge, interests, data, ideas, information, and beliefs through a combination of virtual networks .-Desire Olabode (2019).
Social Media has not only come to stay but will be a greater part of our lives forever. It is a positive irredeemable curse that we have placed on ourselves.
The importance of Social media in PR
In the world today, businesses cannot afford to not engage or interact with their customers or audiences through social media.
Many years ago, communication could be said to be a one-way stream in which brands put out contents and their audience(s) had no avenue
to easily get the message, or interact and respond to distributed content. The trend has changed now with many companies, organizations, been able to get the message out there, share and interact with their audience in an online 'real-time'.
Consumers can even do more than just collecting information, but can also share, give likes, and give important feedback.
Brands can deliver news at any time and know that their audiences are listening and ready to respond. This is critical as it plays a big role in crisis management when things go upside down. Information shared can simultaneously reach the journalist and at the same the consumers/target audience making this tool very uncontrollable.
The downside to this is when bad news travels way faster or go viral than expected, creating a huge PR mess; even before the organization can manage or resolve the crisis.
Also, social media has made overall PR more affordable unlike in the past when it was a challenge for brands to reach out to the public due to cost factors. Nowadays, there is no need for too much sophistication, tools or resources to be able to push the necessary message.
PR and Social Media.
Public relations practitioners effectively share information with the general public largely through social media than any other media channel.
When it comes to what to talk about, who talks about our products or services, what messages to communicate to further the interests of one's organization, including how to handle an issue or crisis, social media is the tool majority of PR professionals go to.
According to statistics, about 78% of journalists and PR professionals feel they can no longer do their job without social media with 50% of this category admitting that whenever they use social media, they do not feel the need to fact-check.
Also, the social media from the PR perspective in this present day has shown that PR professionals now own or write their own content.
According to Matt Rizzeta, CEO of North 6th Agency, ''The PR landscape has evolved to the point where the most effective practitioners are the ones who see themselves as facilitators of content, and know-how to adjust their communication efforts on a situational basis.''
Other media channels like Television, Radio, and Prints are still relevant and will also effectively capture the target audience as the case may be especially for communities across the world that do not have access to the internet facilities. However, whatever things other media channels will accomplish in one day,
social media is able to achieve the same or more within a few hours or minutes.
Compiled and posted by - Desire Olabode
PR professional
It can be defined as a tool that connects individuals, groups, places, and concepts through interactive applications, e-communications, and technologies
Social Media has not only come to stay but will be a greater part of our lives forever. It is a positive irredeemable curse that we have placed on ourselves.
The importance of Social media in PR
In the world today, businesses cannot afford to not engage or interact with their customers or audiences through social media.
Many years ago, communication could be said to be a one-way stream in which brands put out contents and their audience(s) had no avenue
Consumers can even do more than just collecting information, but can also share, give likes, and give important feedback.
Brands can deliver news at any time and know that their audiences are listening and ready to respond. This is critical as it plays a big role in crisis management when things go upside down. Information shared can simultaneously reach the journalist and at the same the consumers/target audience making this tool very uncontrollable.
The downside to this is when bad news travels way faster or go viral than expected, creating a huge PR mess; even before the organization can manage or resolve the crisis.
Also, social media has made overall PR more affordable unlike in the past when it was a challenge for brands to reach out to the public due to cost factors. Nowadays, there is no need for too much sophistication, tools or resources to be able to push the necessary message.
PR and Social Media.
Public relations practitioners effectively share information with the general public largely through social media than any other media channel.
When it comes to what to talk about, who talks about our products or services, what messages to communicate to further the interests of one's organization, including how to handle an issue or crisis, social media is the tool majority of PR professionals go to.
According to statistics, about 78% of journalists and PR professionals feel they can no longer do their job without social media with 50% of this category admitting that whenever they use social media, they do not feel the need to fact-check.
Also, the social media from the PR perspective in this present day has shown that PR professionals now own or write their own content.
According to Matt Rizzeta, CEO of North 6th Agency, ''The PR landscape has evolved to the point where the most effective practitioners are the ones who see themselves as facilitators of content, and know-how to adjust their communication efforts on a situational basis.''Other media channels like Television, Radio, and Prints are still relevant and will also effectively capture the target audience as the case may be especially for communities across the world that do not have access to the internet facilities. However, whatever things other media channels will accomplish in one day,
social media is able to achieve the same or more within a few hours or minutes.
Compiled and posted by - Desire Olabode
PR professional
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